We designed and developed a landing page for a health & wellness company’s new client-led acquisition channel. The page was tested head-to-head against one created by an external agency partner.
22% higher conversion
7% greater engagement
6% lower bounce rate
Type of work: UX Design, Landing Page, Marketing
Timeline: May 1 – 31, 2024
A health and wellness company wanted to add direct client acquisition channels through marketing campaigns (ads + landing pages) that could both educate and convert prospects
Our design (left) sticks close to the existing brand and focuses on user needs — “login, start journey, search for your coach” — over style & tone of voice.
We recognized an opportunity to provide additional value to the marketing team by creating an internal solution alongside the work provided by their contracted agency partner.
This later turned into an even bigger opportunity for our team to redesign the whole marketing site.
We recognized an opportunity to provide additional value to the marketing team by creating an internal solution alongside the work provided by their contracted agency partner.
This later turned into an even bigger opportunity for our team to redesign the whole marketing site.
2 weeks from first meeting to launch
One week of discovery — user interviews and user research
One week of visual design and user testing
Hand-off to development team we work with every day
3 months from first meeting to launch
Three-month comprehensive rebrand timeline
Extensive approval processes & revisions
Hand-off to development team with no previous relationship
Both pages ran from May 1 – May 31, 2024
Our team’s page outperformed the agency in every main category from conversion to speed, proving that we can work faster and provide a more impactful experience.
We make sure the experience is defined by what people really need.
This 22% conversion improvement directly impacted the company's ability to scale beyond coach-dependent acquisition — exactly the kind of growth lever passionate founders need.
While the external agency required a three-month timeline and significant budget allocation, our internal approach delivered superior results in two weeks — proving that small teams don't need massive resources to outperform traditional agencies.
What This Means for Growing Businesses
Our Key Advantages
Startup-speed delivery without sacrificing quality
Superior results with significantly less waste
Deep dive into your business like a team member
Every decision optimized for business impact
Our Partnership Promise
We bring the same level of commitment to every client, big and small — diving deep into what your users need, understanding your business objectives, and delivering solutions that fuel growth.