52 questions to answer for your leads as a new marketing agency or freelancer

Sounds like a lot, we know. If you do this and make it your own content strategy, your people will thank you!

Basic Business Questions

What exactly does your digital marketing service include?

How long have you been in business?

Do you have predictable revenue or a clear path to it?

Are you a local agency or do you work remotely?

How many clients do you currently have?

Can I see examples of your previous work?

Do you have case studies showing actual booking increases?


Pricing & Investment

How much do your services cost?

What's included in your monthly fee?

Are there setup fees or one-time costs?

Do you require long-term contracts?

What's your minimum budget requirement?

How do you bill - monthly, quarterly, annually?

Are there any hidden fees I should know about?


Results & Performance

How quickly will I see results?

What kind of booking increase can I expect?

How do you measure success?

What if I don't see results - do you offer guarantees?

Can you show me real numbers from similar businesses?

How do you track and report on performance?

What's considered a realistic timeline for growth?


Strategy & Approach

What's your process for getting started?

How do you determine the right strategy for my business?

Do you handle social media, Google ads, or both?

Will you create content for my business?

How do you handle my brand voice and messaging?

Do you do website work or just marketing?

How do you research my target audience?


Communication & Management

Who will be my main point of contact?

How often will we meet or talk?

How do you communicate progress and updates?

Can I make changes to campaigns once they're running?

How quickly do you respond to questions or concerns?

What happens if I'm not happy with something?


Technical & Platform Questions

Which platforms do you advertise on?

Do you manage my Google My Business listing?

Will you need access to my current accounts?

What tools and software do you use?

Do you provide website analytics and reporting?

Can you integrate with my booking system?

Do you handle review management?


Business Logistics

What information do you need from me to get started?

How much time will I need to dedicate to this?

Do you work with businesses in my specific industry?

What if I already have some marketing in place?

Can you work with my existing website?

Do you provide training so I can eventually do this myself?


Risk & Commitment

What happens if I want to cancel?

Do I own the ad accounts and content you create?

What if my business is seasonal?

Can I pause services during slow periods?

What's your refund or cancellation policy?


– Eric Moore, August 11, 2025